This is the comprehensive online presence of Jimmy Van Luu.

Jimmy is a designer and design educator based out of Austin, Texas where he is a tenured Associate Professor + Program Director of Graphic Design in the Department of Visual Studies at St. Edward's University, and Co-founder of the multi-disciplinary design practice, Group Project.

Group Project seeks out collaborations where visual design and strategic thinking can provide impact at pivotal moments of change. This takes shape in a broad range of ways, including: partnering with The Contemporary Austin to help a new Executive Director lead the organization in developing a deeper understanding of the audiences the museum serves; researching, writing, designing, and publishing art star Justin Favela's first monograph that documented an iconic decade of his practice; or helping Grammy-nomiated jazz musician Lakecia Benjamin evolve her visual styling across photography and digital streaming platforms.

From 2023-2025, Jimmy served as the Principal Investigator on an NEH-funded grant that sought to complicate an easy retelling of graphic design history. As Director of Education for AIGA Austin from 2018-2020, Jimmy started a one-day conference for emerging designers called GROW.

Jimmy received his MFA in Design from the University of Texas at Austin, and is an alum of the Land Arts of the American West field study program. He previously taught at the University of Illinois at Urbana-Champaign, where he was art director of the literary-arts journal, Ninth Letter, and the inaugural director of Figure One, the School of Art + Design's off-campus exhibition space. His publication design work has been recognized by PRINT and Graphis.

Jimmy is currently working on the following things: publishing with a Riso MZ790 at @risorisoaustin; raising a standard poodle; eating & still breathing.

Jimmy was born in Texas, raised by Vietnamese refugees, and believes in the potential for the complex and complicated identities of all Texans to reimagine a better world.

This information was updated in January of the year 2026.